How much more revenue can you squeeze out of your marketing dollars?

High-performing contractors close 30% more deals without spending more on ads. Use this benchmarking tool to see how you stack up and learn how much revenue you could recover each month with an optimized funnel.

Funnel Fabric - Lead Conversion Engine Calculator

Baseline Metrics

1. Capture Demand

2. Convert Demand

3. Multiply Demand

Wake (Reactivate)

Refer (Multiply)

Lead Conversion Engine Score

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Calculating...

Measures the efficiency of your Demand Lifecycle. A low score means you are over-spending on ads to compensate for leakage in Capture, Convert, or Multiply.

Revenue Leakage Report

Where money is leaking from your funnel based on benchmarks.

Capture Efficiency Gap (Ad Waste)
$0 Monthly Waste

Calculating...

Convert Demand Opportunity
$0 Monthly Opportunity

Calculating gap...

Multiply Demand Upside (Wake + Refer)
$0 Monthly Upside

Combined value of Database Reactivation and Referrals.

Total Annual Revenue Opportunity: $0

Your Potential Net Sales Per Lead

Calculating...

$0

Efficiency beats volume. This is what each lead is actually worth when your engine runs correctly.

Funnel Fabric ROI

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IMPORTANT: RESULTS NOT GUARANTEED

This tool is provided for informational and estimation purposes only. Past performance and industry averages do not guarantee future results. The revenue projections in this calculator are based on publicly available industry research and benchmarks, including studies from Harvard Business Review, MIT, Texas Tech University, and the National Association of Home Builders. These figures represent potential opportunities identified in aggregate industry data. Your actual results will depend on many factors including your local market conditions, team execution, competitive landscape, service quality, and other variables outside our control.

View Calculator Research

Lead Care Launch Offer

Fix your funnel first.

Then we'll give you $5,000 to spend on Google Ads.

We believe in our Lead Care Team so much that we'll invest $5,000 into your funnel once its optimized.

We Invest

$5K

in Your Success

Learn More →

Our Lead Care Team books more appointments
and gets you more revenue from every dollar.

The Lead Care System enables you to respond to new leads, reactivate old ones, and help your best clients refer you more leads.

Without
Funnel Fabric
With
Funnel Fabric
Automation responds instantly to every lead and a real human follows up with the ones who need a conversation to book
The same team that runs your marketing also works your leads so you optimize for revenue, not clicks
Reactivation campaigns don't just send emails - your Lead Care Team picks up the phone and closes the loop
Referral campaigns go out automatically and when a client replies, a human follows through to capture the lead
You see which campaigns produce booked jobs - not just which ones produce leads -and shift spend accordingly
You get the speed of automation and the conversion power of real humans - without hiring or learning and maintaining new software

Spend 30 minutes and find the leaks costing you $200K+ a year.

Book a free Funnel Inspection and we'll show you exactly where leads are slipping through and how to turn more of your marketing into booked jobs.

Capture Demand

Are you attracting the right homeowners?

We'll help you identify where your lead flow is strong, where it's thin, and what to review next so your budget is pulling in the right homeowners.

Convert Demand

How many appointments are you losing to slow follow-up?

We'll evaluate your current follow-up habits and highlight where small adjustments often create big jumps in appointment volume.

Multiply Demand

Are you missing out on repeat work and referrals?

We'll estimate the opportunity sitting in your past quotes and happy customers - and show you what a simple, structured system could do for you.

We were spending $8K a month on ads and watching half our leads go cold. Within 60 days, our new system had us responding in minutes instead of hours, we'd booked 6 appointments from old quotes we'd written off, and referrals started flowing like water. It's the first time our marketing actually felt like it was working.

Design/Build Firm - San Diego, CA