Terms of Service
Effective date: April 3, 2023
1. Introduction
Welcome to Funnel Fabric ("Company," "we," "us," or "our"). These Terms and Conditions ("Terms") govern the use of our sales process optimization services ("Services"). By engaging our Services, you agree to be bound by these Terms. If you do not agree, please refrain from using our Services.
2. Scope of Services
Our Company provides sales pipeline optimization services, revenue recovery consulting, CRM implementation and management, sales process engineering, lead conversion optimization, sales team training and enablement, marketing attribution analysis, and related sales operations services specifically for remodeling contractors, landscape architects, and design/build firms.
We do NOT provide lead generation, social media management, website development, content marketing, brand design, or traditional marketing agency services. Our focus is exclusively on optimizing what happens AFTER leads are generated - turning more of your existing leads into closed contracts.
Our core service offerings include:
Pipeline Optimization Services: Lead routing systems, CRM setup and optimization, website conversion improvements, AI sales assistant implementation, appointment setting automation, and review management systems.
Sales Conversion Services: Custom sales scripts and playbooks, follow-up sequence development, sales team coaching, estimate process optimization, objection handling frameworks, and deal closing systems.
Revenue Operations Services: Marketing agency performance management, win/loss analysis, revenue attribution tracking, marketing ROI optimization, and budget allocation guidance.
Performance Measurement: We implement comprehensive tracking systems to measure baseline performance, monitor improvements, and calculate performance-based compensation where applicable.
The specific scope of work, deliverables, performance metrics, baseline measurements, and timelines will be detailed in a separate Service Agreement or Statement of Work (SOW) agreed upon by both parties. All services are designed to measurably increase your sales conversion rates and revenue from existing lead sources.
3. Client Responsibilities
Clients agree to:
- Provide all necessary information, assets, and access required for the execution of marketing strategies.
- Designate a primary point of contact for streamlined communication.Respond to communications in a timely manner to ensure project efficiency.Review and approve work within reasonable timeframes.
- Make payments as per the agreed terms.
- Ensure compliance with all applicable laws and regulations related to marketing and advertising.
4. Payment Terms
- Fees for our Services will be outlined in the Service Agreement or SOW.
- Payments are due according to the agreed schedule, and late payments may incur interest charges of [insert interest rate] per month.
- Any out-of-pocket expenses incurred on behalf of the Client (e.g., advertising costs, software subscriptions, third-party vendors) will be billed separately and require prior written approval.Invoices must be paid within [insert number] days of issuance unless otherwise agreed upon.
5. Confidentiality
Both parties agree to maintain the confidentiality of proprietary or sensitive information shared during the engagement. Confidential information includes, but is not limited to, business plans, financial data, marketing strategies, and trade secrets. Confidential information shall not be disclosed to third parties without prior written consent, except as required by law.
6. Intellectual Property
- All marketing materials, strategies, and content developed by us for the Client will become the Client’s intellectual property upon full payment.
- We retain ownership of any pre-existing intellectual property, templates, proprietary methodologies, or tools used in the execution of services.
- We reserve the right to showcase non-confidential work in our portfolio, case studies, or marketing materials unless otherwise agreed upon in writing.
7. SMS/Text Messaging Consent
By providing your phone number and engaging with our SMS services, you expressly consent to receive text messages from Funnel Fabric at the phone number you provided. This includes but is not limited to:
- Appointment confirmations and reminders
- Sales follow-up messages
- Service updates and notifications
- Marketing communications related to our services
Message and data rates may apply. Message frequency varies based on your interaction with our services. You may receive up to 50 messages per month, though frequency may vary.
To opt-out at any time, reply STOP to any text message. To get help, reply HELP. For additional support, contact us at 612-760-2865 or hello@funnelfabric.com.
Carriers are not liable for delayed or undelivered messages. You acknowledge that your wireless carrier may charge you for text messages, and you are responsible for any such charges.
This consent applies to marketing messages and may be revoked at any time by texting STOP or by contacting us directly.
We use GoHighLevel as our SMS service provider. By consenting to SMS communications, you acknowledge that GoHighLevel will process your phone number and message data according to their privacy policy, available at: https://www.gohighlevel.com/privacy-policy
8. Performance and Results Disclaimer
- While we strive to provide effective marketing strategies and implementation, we do not guarantee specific results such as increased revenue, traffic, or leads.
- Success depends on multiple external factors including market conditions, competition, and Client cooperation.
- We provide recommendations based on best practices and industry standards, but ultimate decisions and execution remain the Client’s responsibility.
9. Limitation of Liability
- In no event shall we be liable for indirect, incidental, or consequential damages arising from the use of our Services.
- Our liability shall not exceed the total amount paid by the Client for Services rendered within the one (1) month preceding the claim.
10. Termination and Cancellation
- Either party may terminate the engagement with a 60-day written notice.
- If the Client terminates before the completion of the agreed term, the Client is responsible for all work completed up to the termination date, including any outstanding fees.
- No refunds will be provided for services already rendered.
- We reserve the right to terminate services immediately if the Client engages in unethical, illegal, or harmful business practices.
11. Non Solicitation
The Client agrees not to directly solicit or hire any of our employees, contractors, or consultants for a period of one year after termination of services.
- Any breach of this clause may result in a penalty equivalent to 100% of the employee’s annual salary.
12. Indemnification
The Client agrees to indemnify and hold harmless our Company, its employees, affiliates, and contractors from any claims, damages, or liabilities resulting from the Client’s use of our Services, except in cases of gross negligence or misconduct on our part.
13. Compliance with Laws
The Client is responsible for ensuring that all marketing campaigns comply with applicable laws, including but not limited to consumer protection laws, data privacy laws (e.g., GDPR, CCPA), and advertising regulations.We shall not be held responsible for any legal repercussions resulting from non-compliance with laws governing the Client’s industry.
14. Force Majeure
We shall not be held liable for delays or failure in performance caused by circumstances beyond our control, including but not limited to natural disasters, government actions, labor strikes, cyber-attacks, pandemics, or acts of terrorism.
15. Dispute Resolution
- Any disputes arising from these Terms shall first be attempted to be resolved through mediation.
- If mediation is unsuccessful, disputes shall be resolved through binding arbitration in Minnesota.
- Each party shall bear its own costs related to dispute resolution.
16. Governing Law
These Terms shall be governed and construed in accordance with the laws of Minnesota. Any legal actions shall be filed in the courts of Minnesota.
17. Amendments
We reserve the right to modify these Terms at any time. Clients will be notified of significant changes, and continued use of our Services after updates constitutes acceptance of the revised Terms.
18. Contact Information
For any questions regarding these Terms, please contact us at hello@funnelfabric.com.
