Everything you need to know before you buy

We serve residential remodeling, design-build firms, landscape architects and high-end landscape contractors, pool and outdoor living builders, and window/door/exterior improvement companies.

We focus on businesses doing $1M-$10M in revenue with discretionary projects and existing marketing spend. Companies already investing at least $5K-10K/month on marketing, but losing deals somewhere in your sales process. You know something's broken – you just can't pinpoint where.

We solve the revenue leak problem that's costing your business $200K+ annually. While most companies in your industry focus on getting more leads, the bigger, broader issue is that qualified prospects slip through cracks in your sales process.

Here are the three critical revenue leaks our Lead Care Team fixes:

No Feedback: If an agency isn't working the leads themselves theres simply no realistic way for them to truly now what's working, which means youre wasting tens of thousands of dollars a year.

‍Slow Response Times: Your competitors respond to inquiries within hours or days. We deploy automated systems that ensure every prospect gets professional follow-up within minutes – capturing opportunities while they're still hot.

‍Dead Lead Waste: You've already paid for thousands of leads sitting in your CRM doing nothing. Our systematic reactivation campaigns turn "cold" leads and old quotes into booked jobs – recovering revenue at a fraction of the cost of new lead generation.

‍Random Referrals: Your happy clients are willing to refer you, but it only happens when you remember to ask. Our automated referral engine ensures every satisfied customer is prompted at the right moment, turning one-time projects into recurring revenue streams.

The result? A predictable system that converts 40% more qualified prospects into signed contracts while you focus on delivering exceptional work.

Contractors under $500K revenue who don't have a consistent flow of projects yet. Businesses looking for a "set it and forget it" solution with no involvement. Companies that just want AI without a team behind it.

Your current agency is measured on leads delivered. We're measured on leads converted to appointments.

That's not a small difference - it changes everything about how we operate.

‍What most agencies do:

‍They run your ads, manage your SEO, and send you a report showing clicks, impressions, and leads. Then they hand those leads to you and move on. Whether those leads become revenue is your problem.

‍What we do:

‍We run your marketing and we work the leads that come in. The same team that optimizes your ads also sees what happens after the click—which leads book, which ones ghost, which sources produce tire-kickers. That feedback loop lets us optimize for booked appointments, not vanity metrics.

‍Here's why that matters:

‍When a campaign starts producing garbage leads, your agency sees "leads delivered" and calls it a win. We see "leads that never book" and reallocate spend. That's the difference between burning budget and building revenue.

‍If you already have an agency:

If your agency is doing good work and you absolutely want to keep them then we'll plug into whatever leads they generate and make more of them convert. You'll finally know which of their campaigns are actually producing jobs and which are just producing reports.

If you're using your CRM effectively, you're ahead of most contractors.

Our value isn't the CRM itself - it's what we build inside it:

- Automated lead response that ensures every inquiry gets follow-up within minutes

- Systematic reactivation campaigns that turn old leads into booked jobs

- Automated referral sequences that turn happy clients into repeat revenue

- Monthly strategic advisory that identifies your biggest leaks and fixes them

Most CRMs just sit there collecting dust. We make yours work for you to generate more profit from every lead you get.

We avoid direct conflicts. If we already serve a similar firm in your service area, we will disclose it and agree on boundaries before moving forward.

Good - that means you're serious about growth. We're not here to replace them. We're here to let them focus and do their actual jobs, which means you get more from them, as well.

Marketing person → should generate demand by building your brand, content, social media, and partnerships - long-tail, high touch strategies and activities that take time and ownership from someone on your team.

Our Lead CareTeam captures demand by handling ad management, website conversions, and search, as well as lead instant response and follow-up that requires a system.
‍
‍Sales person → should focus on running appointments, selling estimates, and closing contracts.

Our Lead Care Team does the chasing and qualifying to ensure those appointments are ripe for picking - we respond instantly, follow up persistently, qualify, and hand your sales person a booked appointment with someone ready to talk. They close more because they're set up for success.

The three critical revenue leaks costing contractors $200K+ annually, on average.

1. Bad Leads

If an agency isn't working the leads themselves theres simply no realistic way for them to truly now what's working, which means you're wasting tens of thousands of dollars a year.

Why it matters: We work the leads that come in so we know what works and what doesn't. When something isn't making the cut we stop and when it's working we double down. The result? More profit for you, plain and simple.

2. Slow Response Times

‍Your competitors respond to inquiries within hours or days. We deploy automated systems that ensure every prospect gets professional follow-up within minutes to capture opportunities while they're still hot.

‍Why it matters: Whoever responds first wins most of the time. Your ad budget is wasted if leads sit in an inbox overnight.

‍3. Dead Lead Waste

‍You've already paid for thousands of leads sitting in your CRM doing nothing. Our systematic reactivation campaigns turn cold leads and old quotes into booked jobs - recovering revenue at a fraction of the cost of new lead generation.

‍Why it matters: You already paid for these leads. Walking away from them is walking away from profit. Your database should behave like an asset, not a graveyard.

‍4. Random Referrals

‍Your happy clients are willing to refer you, but it only happens when you remember to ask. Our automated referral engine ensures every satisfied customer is prompted at the right moment, turning one-time projects into recurring revenue streams.

‍Why it matters: Referrals are your highest quality, highest margin work. Most clients will refer—they're just never asked at the right time.

Your Lead Care Team is the core of everything we do. They're trained specialists who handle your lead generation AND your lead conversion,  so there's complete accountability and zero finger-pointing.

On the generation side, they manage your ads, optimize your search presence, and ensure your website converts visitors into inquiries.

On the conversion side, automation responds instantly to every inquiry. Your Lead Care Team reviews all leads, identifies who needs a real conversation, and follows up with strategic calls that book appointments automation alone can't close.

Because they do both, they see exactly which marketing sources produce appointments that close, and they optimize accordingly. You get better leads flowing into a system that actually converts them.

Goal: Fill your pipeline with homeowners who are actively searching for help—not tire-kickers.

The problem we solve: You're spending money on marketing, but you can't tell what's actually working. Your agency shows you clicks and impressions. You see leads come in. But which campaigns produce jobs? Which ones attract people who'll never buy? You're flying blind—and wasting budget on sources that don't convert.

What's included:

‍Lead Generation:

‍Digital ads setup and management
Google Business Profile optimization
Conversion-focused website or landing pages
SEO and AI search foundation (so you show up when homeowners search)

‍The Feedback Loop (what makes us different):

‍All leads routed to one system - forms, calls, chats, LSA messages
Lead Care Team sees which sources produce booked appointments, not just inquiries
Real-time reallocation when a campaign starts producing garbage
Monthly reporting that connects ad spend to actual appointments

Tracking:

‍Cost per qualified inquiry by channel
Visitor-to-lead conversion rate
Leads and booked appointments by source
Marketing spend vs. revenue closed

Bottom line: Most agencies optimize for clicks. We optimize for booked jobs, because the same team running your marketing also works your leads. When we see a keyword driving tire-kickers, we kill it. When we see a source driving buyers, we scale it. That's lead generation with conversion intelligence built in.

The problem we solve: Leads come in while you're on a job site. By the time you call back, they've gone cold or hired someone faster. And automation alone isn't enough—some leads need a real conversation before they'll commit.

What's included:

‍Automation (runs 24/7):
‍
‍Instant text/email response to every inquiry—nights, weekends, holidays
Multi-day follow-up sequences that nurture and qualify
Self-booking options for leads who are ready to schedule

‍Lead Care Team (strategic human follow-up):

‍Daily review of all incoming leads
Outbound calls to leads who engage but don't book
Real sales conversations that answer questions and overcome hesitation
Direct calendar booking with qualification notes

‍Tracking:

‍Speed to lead (time from inquiry to first response)
Contact rate (percentage of leads you actually reach)
Lead-to-appointment rate
Appointment show rate

Bottom line: Automation handles speed. Your Lead Care Team handles the conversations that actually book. You stop losing deals to faster competitors, without hiring staff or being glued to your phone.

Goal: Turn your database of past leads and past clients into a second pipeline - without spending another dollar on ads.

The problem we solve: You're sitting on years of old leads, stalled quotes, and happy clients who'd refer you if anyone asked. That's revenue waiting to be collected. But nobody's working it because you're too busy managing current projects and chasing new leads.

What's included:

‍Database Reactivation:

‍Import and cleanup of your existing contacts (even if your CRM is a mess)
Segmentation: past quotes, stalled leads, completed clients
Automated email/SMS sequences that warm up cold contacts
Lead Care Team follow-up calls to leads who re-engage or show intent

‍Referral & Review Engine:

‍Post-project sequences that request reviews at the right moment
Automated referral asks that feel personal, not pushy
Lead Care Team outreach to past clients for referral conversations
Tracking and follow-up on every referral lead generated

‍Tracking:
‍
‍Reactivated opportunities opened
Appointments and quotes from old leads
Revenue closed from reactivation campaigns
Reviews generated per monthReferral leads and revenue from referrals

Bottom line: Your CRM and contacts should be an asset, not a graveyard. We turn leads you already paid for into booked jobs and happy clients into referral machines. It's the cheapest revenue you'll ever close.

Yes. You get visibility into every metric that matters.

We track performance across all three revenue leaks:

‍Respond tracking (examples):
‍Speed to lead (how fast you're responding)
Contact rate (% of leads you actually reach)
Appointment set rate (% converting to consultations)

‍Reactivate tracking (examples):
‍Reactivated opportunities opened
Appointments/quotes generated from old leads
Revenue closed from reactivation campaigns

‍Refer tracking (examples):
‍Reviews generated per month
Referral leads generated
Revenue from referral sources

‍How you see it: You get a live dashboard showing these metrics and a simple monthly summary. We review the same data together in our monthly working session and decide what to optimize next.

Yes. We offer digital ads management, SEO and AI search optimization, and conversion-focused websites.

Here's what makes us different: the same team running your ads and optimizing your marketing  is the same team converting the leads that come in. That means we optimize for revenue, not vanity metrics. When a campaign stops producing appointments, we catch it fast.

Already have an agency you like? That's fine too. We'll plug into whatever lead sources you have and make them more profitable.

You can and most of the time you should. But it's deeper than that - let's do the math first:

‍The real cost of a lead:

‍Say you're paying $150 per lead. If you convert 20% to appointments and close 30% of those, you need about 17 leads to close one job. That's $2,550 in lead cost per sold job, before you've spent a dollar on labor or materials. Now double your lead spend. You get more leads, but the same leaky process. You just paid twice as much to close the same percentage of nothing.

‍What actually moves the needle:

‍If you improve lead-to-appointment rate from 20% to 35%, that same $150 lead now costs you $1,430 per sold job. You just cut your cost of customer acquisition by 44% - without buying a single extra lead.

‍But it's not just about conversion:

‍Because we work your leads and manage your marketing, we see which sources actually produce jobs, not just clicks. When a campaign attracts tire-kickers, we catch it in real conversations and reallocate spend. When a keyword drives serious buyers, we double down. Your lead quality improves because we're optimizing for revenue, not vanity metrics.

‍The bottom line: Buying more leads is the most expensive way to grow. We fix conversion first, then improve lead quality through the feedback loop. By the time you do buy more leads, every one of them is worth more.

Those are tools. We're a team. That's not a small distinction.

‍What automation and AI tools do well: They respond fast. They send follow-up sequences. They can qualify leads with scripted questions. For simple, transactional interactions, they work fine.

‍Where they fall short: A homeowner considering a $75K kitchen remodel isn't going to spend that money after talking to a chatbot. They have questions. They have hesitation. They want to know if they can trust you before they spend the money. AI can simulate a conversation, but it can't build a relationship.

‍What happens in practice: You buy the software. You set it up (or pay someone to). It sends messages. Some leads reply. Then what? The AI can't tell the difference between a tire-kicker and a serious buyer. It can't hear hesitation in someone's voice and address it. It can't call back the lead who replied "maybe next month" and have a real conversation that books them now. So leads slip through, and you're back to checking your phone between jobs, trying to follow up manually.

‍What we do differently: Automation handles speed and volume and saves you money - instant response, 24/7, every channel.

But your Lead Care Team reviews every lead, identifies who needs a real conversation, and picks up the phone. They qualify, they build rapport, they book. And because they also manage your marketing, they feed conversion data back to improve lead quality. The AI tools can't do that. They don't even know what happens after the lead responds.

‍Bottom line: AI and automation is a tool in our system, but certainly not a replacement for it. Software sends messages. Humans close deals. We do both, so you don't have to choose between speed and conversion.

Testimonials are nice but proof and guarantees are so much better.

We've intentionally designed our processes so that you can personally learn how we work on your particular business without spending a ton of time and money.

We also offer guarantees for our services - If you're not satisfied with the platform we build for you we offer a 30-day money back guarantee. No questions asked.

The investment: Setup starts at $3,995. Monthly retainer starts at $3,995.

‍What that includes: Capture Demand (ads, website, search), Convert Demand (speed to lead, appointment conversion), Multiply Demand (reactivation & referral campaigns), the CRM platform, all automated systems, your Lead Care Team, the Funnel 360 Dashboard, monthly strategic advisory, and continuous optimization.

‍What it should return: Most contractors in your revenue range are leaving $200K+ on the table annually from slow follow-up, dead leads, and inconsistent referrals. Our service costs roughly $48K/year. The math should work heavily in your favor.

‍How fast clients typically break even: Your first reactivation campaign runs in Month 1. For most clients, one recovered job from old leads—a stalled quote, a "not yet" that's now ready—covers 3-6 months of the retainer. One $50K bathroom remodel you would've lost to a faster competitor pays for the year.

‍The real question isn't cost—it's what you're losing without it.Terms: Month-to-month after an initial 90-day commitment. If you leave, you keep everything we built—CRM configuration, workflows, automations, documentation. No hostage situations.

Commitments are month-to-month after the initial 3-month term. Cancel anytime. If you leave, you keep everything we built - the CRM configuration, workflows, scripts, and documentation. We provide clean offboarding and transfer everything back to your full control.

Perfect. Keep them.

We plug into whatever is already generating leads for you - Google LSAs, SEO, Angi, word of mouth, or an existing agency.

Our job is to increase the revenue you get from those leads, not replace the source.

If your agency is doing a good job generating inquiries, we'll make you even more profitable by ensuring those inquiries convert the way they should.

Setup and baseline.We configure your CRM for your specific business, deploy automated response systems so leads hear from you in minutes (not hours), set up baseline metrics, run your first reactivation campaign, install your referral engine, and train your team.

‍By end of Month 1: You have automated lead response working, your first reactivation campaign has run, your automated referral engine is running and you have visibility into where revenue is leaking.

Pricing: Starts at $2,995. If you're not satisfied once the build is complete we'll refund your full purchase price, no questions asked.

Month 1 builds the foundation. Months 2+ is where you make money from it.

‍Here's what happens:

‍More reactivation revenue. Your CRM has multiple layers: 30-day-old leads, 90-day-old leads, 6-month-old leads, 2-year-old past clients. Month 1 hits ONE segment (the easiest win). Months 2+ systematically work through the rest. That's where the real revenue recovery happens.

‍Referral compounding. The Refer engine has multiple touches—post-project, 30-day check-in, 90-day follow-up, annual stay-in-touch. Month 1 installs the first sequence. Months 2-4 layer in the rest. Referrals lag 3-6 months after project completion.

Continuous optimization of your Lead Conversion Engine. Month 1 gets workflows live. Month 2+ we analyze what's actually working and improve it each and every month so you get more revenue out of every lead.

Immediate (Month 1): Automated response is live, you stop dropping leads.

‍30-60 days: Gains. First reactivation campaign generates appointments from old leads. Referrals on complete jobs start flowing systematically.

‍90+ days: Compounding. Each lead you've ever bought becomes an active asset. Referral engine feeds pipeline. Conversion stabilizes at higher baseline.

Most clients feel the difference in the first 30 days. Full financial impact shows over a typical 90-day sell cycle.

We track several metrics across your full funnel - here are some examples:

‍Respond metrics (examples):
‍Speed to lead
Contact rate
Appointment set rate

‍Reactivate metrics (examples):
‍Reactivated opportunities opened
Appointments/quotes from reactivation
Revenue from reactivated jobs

‍Refer metrics (examples):
‍Reviews generated
Referral leads and jobs
Revenue from referrals

We set targets after the build phase once we know your baseline and seasonality. We avoid blanket promises and focus on controllable behaviors from lead to contract.

You get a simple monthly summary showing what improved and what's next.

No. We implement while you work. Meetings are short and focused. Most changes are behind the scenes and rolled out in controlled steps.

The automated systems do the heavy lifting - instant responses and follow-ups happen automatically. Your team just needs to update lead status and log interactions. We provide training and simple processes. If they can use a smartphone, they can use this system.

Minutes a day to move prospects forward in your pipeline using our custom smartphone app. 90 minutes per quarter for the strategic advisory call where we review your data and decide on optimizations. That's it. The automated systems run in the background 24/7. We handle configuration, optimization, and maintenance.

Yes. Everything lives in accounts under your control. If you leave, you take all your data, configurations, automations, and documentation with you. We won't hold your business hostage, ever.

We integrate with most lead sources (website forms, Google, Facebook, Home Advisor, Houzz, etc.), calendaring tools (Google Calendar, Outlook), and call tracking systems. The goal is to capture every lead automatically so nothing falls through the cracks.

Credentials are stored in a secure vault. We apply role-based access, enable audit logs where available, and follow documented retention and offboarding procedures. You own your data and your accounts.